DXRACER’s groundbreaking announcement in 2025 marks the start of a new era in the esports scene: Counter-Strike 2 legend Kenny “kennyS” Schrub has become their first Global Brand Ambassador. The DXRACER kennyS partnership isn’t just a headline—it’s a sign of how top-tier brands and iconic players are shaping both esports and the gear we use daily. With the launch of the Martian-Pro Series, DXRACER is set to redefine the standards for motorised gaming chairs, blending ergonomic comfort and innovation for gamers around the world.
The influence of kennyS on esports and content creation
KennyS is not just a professional Counter-Strike 2 player—he is a symbol of excellence, known for his unforgettable performances and deep fan connection. Having clinched the DreamHack Open Cluj-Napoca title in 2015 and now focusing on content creation, kennyS boasts over a million Twitch followers and hundreds of thousands of YouTube fans. His transition from pro competition to being a Global Brand Ambassador showcases a powerful trend in esports: star athletes leveraging their reputation and influence to shape gaming hardware choices and trends for aspiring players.
Why DXRACER chose this partnership for their global ambitions
DXRACER, traditionally rooted in motorsports, has steadily built a reputation in the gaming chairs market through relentless testing and design improvements. Selecting kennyS as their inaugural Global Brand Ambassador is more than an endorsement—it’s the culmination of over a decade-long relationship that started early in kennyS’s esports journey. This partnership targets a wide esports audience, connecting with both established professionals and new players seeking reliable, ergonomic, and innovative gaming chairs to enhance their play, whether at LAN tournaments or streaming from home.
Martian-Pro Series: A leap in motorised gaming chair technology
The Martian-Pro Series represents DXRACER’s most ambitious leap forward yet. As their first fully motorised gaming chair, it comes equipped with electric recline functionality, an extended battery lifespan, built-in heating, vibration massage, and advanced lumbar support. Driven by direct feedback from kennyS and professional gamers, this chair embodies the idea that great esports performance starts with exceptional comfort and ergonomic design. The Martian-Pro Series is positioned to appeal to not just Counter-Strike 2 athletes, but all gamers demanding next-level technology in their daily setups.
How the DXRACER kennyS partnership redefines brand power in esports
DXRACER’s decision to formally partner with kennyS as a Global Brand Ambassador illustrates the growing synergy between hardware makers and esports icons. By integrating content creation into product launches and ongoing marketing, they’re building credibility with hardcore Counter-Strike 2 fans. kennyS’s influence stretches far beyond pro matches—his reputation as a streamer and educator helps DXRACER reach global audiences and cements their products as essential tools for everyday gamers and future esports professionals alike.
What this means for Counter-Strike 2 players and the broader gaming community
The partnership offers valuable takeaways for the entire Counter-Strike 2 and esports community. As competitive gaming grows, the need for reliable, ergonomically sound, and innovative equipment becomes more critical. The DXRACER kennyS partnership is set to inspire both seasoned pros and community newcomers, showing the importance of investing in gaming chairs that prioritize health, comfort, and peak in-game performance. This evolution also highlights how player-driven feedback can inform high-end product design—creating solutions made by gamers, for gamers.
Frequently asked questions about the DXRACER kennyS partnership (FAQ)
What is the DXRACER kennyS partnership?
DXRACER teamed up with Counter-Strike 2 superstar kennyS, appointing him their first Global Brand Ambassador to promote their new and existing gaming chairs and desks worldwide.
Who is kennyS, and why is he influential?
kennyS is a legendary Counter-Strike 2 player and content creator, renowned for his competitive achievements and community presence, including over a million Twitch followers.
What products does the partnership highlight?
The partnership launches with the Martian-Pro Series, DXRACER’s first fully motorised gaming chair, featuring electric recline, battery power, heating, vibration massage, and lumbar support.
Why is this partnership important for esports?
It exemplifies how hardware brands collaborate with esports icons to enhance credibility, drive product innovation, and connect with both professional and casual gamers.
How can fans access the new Martian-Pro Series chair?
DXRACER will roll out the Martian-Pro Series globally, with more details on local availability and release dates available via their official website and social channels.
Sources to this article
DXRACER. (2025). DXRACER announces kennyS as first Global Brand Ambassador—official press release.
DreamHack. (2015). DreamHack Open Cluj-Napoca: Counter-Strike 2 Championship Results.
kennyS Twitch channel. (2024-2025). Streamer statistics and audience data.