In a major move for the esports industry, SIS (Sports Information Services) has announced a significant upgrade to its global esports betting product expansion by appointing a new leadership team. This strategic decision aims to meet the ever-growing demand for innovative esports betting content while solidifying SIS as a premier betting content provider in the fast-evolving sports simulation sector.
Esports betting demand powers SIS strategy
Esports betting is witnessing unprecedented growth, and SIS is at the forefront of this momentum with its expanded Competitive Gaming product. Featuring over 225,000 head-to-head virtual eBasketball and virtual eSoccer events annually, the SIS global esports betting product expansion stands out for offering non-stop, around-the-clock wagering opportunities. This relentless schedule ensures that sportsbook partners can engage players worldwide, whether they’re in the US, Europe, Asia, Africa, or Latin America.
Leadership team drives Competitive Gaming excellence
To accelerate their global expansion, SIS has formed a dedicated leadership team for Competitive Gaming. Key figures include Peter Camden (Head of Competitive Gaming Product), Stephen Maguire (Head of Competitive Gaming Operations), and Aaron St Pierre (Head of Sports Trading). Supported by Andy Purkiss, COO, and Michele Fischer, Vice President of SIS Content Services, this team brings world-class expertise and a proven track record in betting operations. Their appointment is designed to boost innovation and operational quality throughout SIS’s global esports division.
Virtual eBasketball and eSoccer: Cornerstones of betting content
At the heart of SIS’s offering are its virtual eBasketball and virtual eSoccer head-to-head matches. These virtual competitions not only bring authenticity and excitement to esports betting but also provide a constant stream of events for users. With up to 10% added value for sportsbook partners, the SIS global esports betting product expansion is transforming the sports simulation sector and enabling operators to deliver engaging experiences that attract both avid esports fans and newcomers.
In-house betting content production and integrity standards
A core strength of SIS is its commitment to in-house betting content production. By creating and managing their own virtual esports events, SIS guarantees the integrity and fairness of every match. The product is accredited with the Esports Integrity Commission’s Gold Standard, and every event is supervised by specially trained referees. This approach reinforces trust with sportsbook partners and ensures the product’s compliance in markets across the globe.
Driving global expansion with key partnerships
SIS’s global expansion strategy leverages collaborations with major sportsbook partners such as Rivalry, Admiral, and Dafabet. Active in 12 US states and rapidly growing in Europe, Asia, Africa, and Latin America, SIS is perfectly positioned to bridge the gap between traditional sports wagering and next-generation esports betting. The new leadership team is tasked with scaling operations, customizing offerings for diverse regions, and positioning SIS as the go-to provider for rich, standardized data on esports events.
Esports betting innovation meets next-generation gamers
With the new leadership’s expertise, SIS aims to build on the explosive growth of esports betting and reach an even broader audience. The company focuses on delivering industry-leading betting content and seamless integration for operators targeting next-generation players. This ensures SIS remains at the forefront of sports simulation betting as global demand—and competition—continues to rise.
Frequently asked questions about SIS global esports betting product expansion (FAQ)
What makes the SIS global esports betting product expansion unique?
SIS’s product offers non-stop, around-the-clock head-to-head virtual eBasketball and virtual eSoccer events, all produced in-house with rigorous integrity standards. This creates constant engagement opportunities for sportsbook partners worldwide.
How does the leadership team contribute to SIS’s Competitive Gaming?
The leadership team brings deep industry experience, guiding SIS in global expansion, maintaining operational excellence, and driving innovation in esports betting content.
Is SIS betting content certified for fairness?
Yes. All virtual esports events are overseen by trained referees and accredited by the Esports Integrity Commission’s Gold Standard, ensuring transparency and integrity.
Where is SIS’s esports betting product available?
The SIS esports offering is available globally, including across 12 US states and regions such as Europe, Asia, Africa, and Latin America, through partnerships with leading sportsbook operators.
What types of virtual esports events does SIS provide?
SIS specializes in high-frequency virtual eBasketball and eSoccer head-to-head matchups, designed to keep bettors engaged 24/7.
Sources to this article
1. SBC News (2025) ‘SIS expands global esports product with leadership boost’.
2. SIS (2025) ‘SIS Competitive Gaming Product Expansion Press Release’.
3. Esports Insider (2025) ‘SIS appoints new Competitive Gaming leadership for global expansion’.
