Ninjas in Pyjamas and Rainbet partnership headlines a bold move into 2025 as the iconic esports organization aligns with a rising crypto sportsbook. The partnership was officially announced just before PGL Astana 2025, where NIP’s new jerseys featuring the Rainbet logo made their debut. The sponsorship not only enhances NIP’s branding presence in the competitive Counter-Strike 2 (CS2) scene but also reflects a broader trend of crypto and digital brands securing a foothold in esports.
In an official statement, NIP CEO Hicham Chahine described the collaboration as a “shared commitment to excellence, creativity, and innovation in competitive gaming.” This newly minted jersey partner deal positions both Ninjas in Pyjamas and Rainbet to deepen their influence within the competitive landscape, attracting a larger global following as the 2025 CS2 season builds momentum.
Rainbet becomes NIP’s jersey partner for 2025
The Rainbet logo will now be featured front and center on all official NIP jerseys and competitive apparel throughout 2025. This makes Rainbet the primary jersey partner for Ninjas in Pyjamas—a significant move following their ongoing rebranding efforts. This partnership ensures constant brand exposure during live streams, event coverage, and media pieces focused on NIP’s performances at major tournaments.
The collaboration officially kicked off with its first visual impact during PGL Astana 2025. The timing strategically syncs with NIP’s participation in one of the year’s biggest Counter-Strike events, guaranteeing immediate global visibility. It reflects how esports organizations are embracing new industries, especially crypto-linked brands that see esports as fertile ground for reaching digitally native audiences.
Esports and crypto: Brand synergy at play
This partnership reflects a growing synergy between the esports and crypto sectors, making it much more than just a sponsorship. As Rainbet integrates into the High Stakes visibility of top-tier competition, both brands benefit from a massive online viewership. The esports space offers crypto companies like Rainbet an engaged, tech-savvy user base, often willing to explore new digital platforms.
For NIP, aligning with Rainbet signifies a confidence boost in their broader branding and sponsorship strategy. Beyond simply splashing a logo on apparel, this deal paves the way for cross-promotional content, fan activations, and potentially collaborations aimed at enhancing engagement across social media and streaming platforms—critical venues for esports success today.
Branding impact on Ninjas in Pyjamas’ 2025 season
Branding and sponsorships have always been crucial in competitive esports, but they’ve become even more central as teams aim to operate like sustainable sports franchises. The Ninjas in Pyjamas and Rainbet partnership reaffirms NIP’s intention to lead the way. Each match played in their updated jersey now doubles as a marketing touchpoint, helping reinforce brand visibility in and outside the Counter-Strike community.
As the season progresses, this sponsorship can elevate the team’s off-the-server identity, drawing more fans and potential sponsors into their orbit. Top organizations like Ninjas in Pyjamas often serve as trendsetters. Strategic branding choices such as this are likely to influence how other teams weigh future relationships with crypto or digital-first companies.
What this means for future esports sponsorships
This move signals where the industry may be heading. With crypto and digital betting platforms making inroads into esports, expectations for creative, high-value jersey partner packages will only grow. Sponsors now look beyond logo placements—they seek authentic integration, fan reach, and content synergy.
The high-profile nature of this Ninjas in Pyjamas and Rainbet partnership, timed precisely with PGL Astana 2025, suggests a blueprint for future sponsorships. It blends timing, audience alignment, innovation, and visibility to yield immediate impact. How this influences long-term team revenue streams and fan engagement will be watched closely by the rest of the scene.
Looking at the bigger picture in CS2 and beyond
As CS2 continues evolving as Valve’s flagship tactical shooter, team identities are more important than ever. Partnerships like these help fund coaching staff, training facilities, bootcamps, and travel—to support the competitive infrastructure that powers an elite roster. At the same time, carefully chosen jersey partners reflect how a brand wants to be perceived: bold, modern, and at the forefront of esports culture.
With events like PGL Astana 2025 showcasing the next generation of Counter-Strike talent and gameplay, it’s crucial that team brands communicate innovation both inside and outside the server. Rainbet’s arrival on NIP jerseys solidifies the organization’s commitment to keeping pace with that future while boosting industry-wide optimism about fresh commercial opportunities.
Frequently asked questions about Ninjas in Pyjamas and Rainbet partnership (FAQ)
What is the Ninjas in Pyjamas and Rainbet partnership about?
The partnership makes Rainbet the primary jersey sponsor for Ninjas in Pyjamas throughout 2025. Rainbet’s logo will appear on team jerseys and official apparel.
When did the Rainbet logo first appear on NIP jerseys?
It debuted during the PGL Astana 2025 tournament—which was chosen as the launch event to maximize visibility for the sponsorship.
Why is this partnership significant for NIP?
It strengthens NIP’s branding by aligning them with a forward-facing, digital-native company and helps fund their operations across the 2025 CS2 season.
How does this affect the esports industry?
It highlights the growing trend of crypto-related companies entering esports through sponsorships and may inspire similar deals with other top-tier teams.
Are there concerns with gambling companies sponsoring esports teams?
Such sponsorships can be controversial. However, many organizations opt to partner with regulated brands that comply with regional guidelines and promote responsible engagement.
Sources to this article
- Ninjas in Pyjamas Official PR Statement (2025)
- Rainbet Brand Release: “Entering Esports with NIP” (2025)
- Chahine, H. (2025). CEO commentary from Ninjas in Pyjamas on branding strategy.
- PGL Astana 2025 Event Broadcast Materials
(Harvard format citations available upon request)
