The Team Vitality Stake partnership marks a major moment in esports, as Team Vitality joins forces with leading online casino and sportsbook Stake in a multi-year deal that puts both brands centerstage on the international Counter-Strike 2 scene. Announced ahead of IEM Cologne 2025—set from July 23rd to August 3rd in Germany—this partnership sees Stake feature on Team Vitality’s Counter-Strike 2 jerseys for the first time, alongside exclusive content activations and social campaigns. It’s an ambitious move that signals Team Vitality’s global aspirations, while Stake’s entry into the world of betting partnerships in esports highlights the ever-evolving intersection between competitive gaming and online betting.
Global esports presence grows with Counter-Strike 2 focus
By partnering with Stake, Team Vitality strengthens its position as a top Counter-Strike 2 organization, aiming for more than just tournament victories. This partnership places Team Vitality at the heart of online betting conversations, while extending their reach to fans and bettors worldwide. As the official international betting partner, Stake gains immediate visibility among esports fans, especially during iconic tournaments like IEM Cologne 2025, where innovative jersey designs and content will showcase this new alliance.
IEM Cologne 2025: Debut of the new Vitality and Stake alliance
IEM Cologne 2025 has set the stage for the Team Vitality Stake partnership to go live, giving fans a first glimpse of the rebranded jerseys and joint activations. Known as one of the most prestigious events in the Counter-Strike 2 circuit, IEM Cologne offers the perfect high-visibility debut for this partnership. Both Team Vitality and Stake plan to roll out exclusive behind-the-scenes content and player features, emphasizing their shared commitment to engaging the esports community and offering unique value through esports sponsorship.
Esports sponsorships redefined: What makes this partnership stand out
This collaboration is not just about logos on a jersey; it’s a comprehensive relationship that includes content co-creation, exclusive access to Team Vitality players, and robust online betting tie-ins. For Team Vitality, aligning with a prominent betting platform like Stake enhances brand prestige and opens new opportunities for fan engagement. For Stake, supporting one of the world’s leading Counter-Strike 2 teams consolidates its position in the expanding esports sponsorship arena and brings the excitement of betting partnerships in esports to a wider audience.
Stake’s strategic move into betting partnerships in esports
Online betting companies are always seeking new ways to reach fans, and Stake’s entrance into esports through this Team Vitality partnership is a forward-thinking step. The company’s marketing chief, Akhil Sarin, emphasized Stake’s commitment to supporting global esports and engaging with passionate communities. Their collaborative efforts go beyond simple sponsorship—they are creating dynamic, interactive content that bridges the world of Counter-Strike 2 competition and the thrill of online betting.
Impact on the Counter-Strike 2 community
The Team Vitality Stake partnership is poised to reshape expectations for esports sponsorship, setting new standards in both visibility and fan interaction around major tournaments. With Stake’s branding set to appear on social media, matchday jerseys, and custom content, fans will see a fresh, united front at IEM Cologne 2025 and beyond. This collaboration makes the most of both organizations’ strengths: Team Vitality’s elite Counter-Strike 2 roster, and Stake’s innovative online betting offerings.
Frequently asked questions about the Team Vitality Stake partnership (FAQ)
What does the Team Vitality Stake partnership involve?
The partnership makes Stake the official international betting partner for Team Vitality’s Counter-Strike 2 team, featuring branding on jerseys, social media activations, and unique content releases.
When will fans first see the new Vitality and Stake jerseys?
The jerseys will debut at IEM Cologne 2025, which takes place from July 23rd to August 3rd, 2025, in Cologne, Germany.
Why is this partnership significant for Counter-Strike 2 esports?
It signals a growing connection between top-tier esports teams and the online betting industry, promising more integrated, high-profile sponsorships and events.
How does Stake benefit from partnering with Team Vitality?
Stake gains access to a vast, engaged esports audience and heightens its brand presence through content, player activations, and event exposure.
Are there any unique activations planned as part of this sponsorship?
Yes, Team Vitality and Stake plan to co-create content, offer exclusive fan experiences, and integrate betting elements into the Counter-Strike 2 fan journey.
Sources to this article
Team Vitality (2025) ‘Team Vitality announces Stake as new international betting partner.’
Stake (2025) ‘Stake announces esports sponsorship deal with Team Vitality.’
ESL Gaming (2025) ‘IEM Cologne 2025 event overview.’
